The Digital Experience

The Human Front-Door

CHALLENGE

Defining and delivering end-to-end services

Recognizing the need for an integrated customer experience to unlock new opportunities and remain competitive, this project involves the development of a unique support program tailored for patients prescribed Janssen Oncology medications. Our objective was to figure out how to expand the customer's journey as well as shift from a primarily business-to-business model to also include a business-to-consumer approach.

As a Design Strategist, I collaborated with teams across Johnson and Johnson to ideate, design, and validate Janssen Compass from the early-stage value propositions to detailed product and service interactions. In my role, I worked on developing the go-to-market strategy, the evolution of the product/service, led teams and workshops, as well as designed both exploratory and evaluative research studies.