I'm Yasmine.

I help place the end-user at the center of the design process, and tackle the most complex challenges, by connecting deep, strategic thinking to design.

I have worked with clients across healthcare, finance, enterprise SaaS, consumer goods, and the built environment to deliver positive impact and human-centered products and services.

I can help you build digital platforms, design end-to-end services, figure out what's not working for you currently, or find out what people really think about your product/service. ​

Design Strategy & CX Leader
Human-Centered AI, Product Innovation, Service Design